Audience Growth · TikTok
Women’s Tennis Association
Analyzed 162 posts to identify the players, formats, and storylines driving discovery and sustained audience growth.
+160.3Knet followers
30.2Mvideo views
Selected Work
Marketing Portfolio
Social strategy, performance analysis, paid media, and reporting built around one goal: turning data into stronger creative decisions.
Performance Highlights
Content Strategy · Reporting
Amazon Vest Life
Delivered recurring performance reporting and platform insights to help shape employee-focused storytelling across Instagram, Facebook, and YouTube Shorts.
#2all-time reel
3social platforms
Campaign Analysis · Entertainment
Monopoly GO! × Star Wars
Evaluated creative performance across a major entertainment partnership, highlighting character-led concepts and interactive mechanics that drove conversation.
63%of annual engagements
Real-Time Social · Sports
NBC Sunday Night Football
Identified the outsized value of timely post-game win content and collaborative publishing with team accounts.
75.3×performance benchmark
Short-Form Video · Music
Queen
Measured performance across TikTok and YouTube Shorts to surface the archival moments and formats most likely to connect with new and existing fans.
2.5Mtop TikTok views
2MYouTube Shorts views
What I Bring
Strategy
Channel planning, audience insights, competitive analysis, and content recommendations grounded in performance.
Analytics
Clear weekly, monthly, quarterly, and campaign reporting that connects metrics to actionable decisions.
Paid Media
Campaign setup, optimization, testing, budget management, and performance analysis across major social platforms.
Let’s build something that performs.
Available for social strategy, analytics, reporting, and paid media projects.
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